Our values

TIRED OF DOING THE EXPENDITURE YOU CONSUME? MAKE THE SHOPPING THAT REGENERATES!

Are we exaggerating? a little, maybe. But your shopping behavior is the little daily action you can take to fix things, redefine your priorities. And by expanding your consumption awareness you are already helping to make the world better. Consuming resources without giving the planet time and a way to regenerate or revitalize, at least in part, what man uses is now out. You don't need to be a scientist to understand that we need to be more cautious, respectful, careful.

Regenerate your habits and enjoy the revolution.

Discover the video of our values!

WE REDUCE THE WASTE OF PACKAGING, WE FIND NEW SOLUTIONS.

Every single product and every single manufacturer are also selected for their attention to the environment. Many of our products will be supplied with low environmental impact packaging. Plastic will be used if we have no alternatives, but we will continue to study and research new solutions at the same time.

 

WE CAREFULLY CHOOSE OUR PRODUCERS, FUNDAMENTAL GUARDIANS OF THE TERRITORY. SMALL IS BETTER. 

We prefer small producers, environmental and cultural safeguards of primary importance for the territory from which products of incomparable richness are born. In this dimension, identity and passion can be expressed directly in the field, in the cellar, in the artisan workshops in the harmony between the rhythms of man and those of nature. Knowing these products and disseminating them is a choice that has nothing to do with the great economic theories, but has a lot to do with the small practices of social and environmental sustainability and with the real economy.

 

LOCAL, IF YOU CAN. BECAUSE THIS IS WHERE WE LIVE.

We choose to buy from the producers of the territory in which we live whenever possible to support them in their multifunctionality, which we all use: raw materials disconnected from the infinite and energetically heavy supply chains for all, monitoring and care of natural resources, custody of knowledge related to agriculture, creation of the landscape that characterizes the places and preserves them from overbuilding.

 

DIRECT RELATIONS WITH PRODUCERS. LESS MEDIATIONS AND MORE SPACE OF CHOICE FOR EVERYONE.

Buying directly from the producers allows everyone (us, you, them) to sell and buy products at a fairer price, not subject to market logic that too often proves to be blackmail against those who produce. A fair price for them is a fair price for this micro-chain of difficult but not impossible things. This also allows small producers to be able to open useful and continuous commercial channels in compliance with their needs, their natural rhythms. 

 

ALWAYS FRESH AND HEALTHY FRUITS AND VEGETABLES. ISN'T THIS THAT FEEDS US

We are committed to providing you with fruit and vegetables that meet high standards of freshness and quality. Local supplies will help us in this. Where it is not possible to find raw material in the reference area, we will scrupulously check the wholesale supplies, turning to consortia and cooperatives working in the certified organic sector. This is because if we do not have the opportunity to know the manufacturer directly and how it acts beyond the certifications, we must guarantee you a minimum standard of environmental reliability.

  

BEHIND EVERY PRODUCT THERE IS A STORY. AND WE WILL TELL YOU. 

We will take care to inform you about what you are buying, updating you on the status of the companies we work with. For us it is important that the shopping you do is never anonymous, far from your daily life. we will help you to maintain contact with the producers whose fruits you can enjoy at your table. We will meet them for you, we will personally verify the origin of every single product. and we will tell you.