COMPANY NAME: AZ. AGRICOLA BIO FLORIDDIA C.
NAME AND SURNAME OF THE HOLDER (S): CARMELO FLORIDDIA
FOUNDATION YEAR: 2002
WHERE: Castelfiorentino (FI)
THE BEAUTIFUL AND GOOD PROTEIN
Reason does not take place against passion, F. Petrarca
Carmelo Floridda, an engineer in his previous life, chooses this phrase from Petrarca to tell us about his passion for agricultural work, which goes back to the origins of his family (his grandfather's company dates back to 1951) to bring good, beautiful food to the tables of customers. it is healthy.
The cultivation of legumes is rooted in the Tuscan tradition, of which the Floridda company becomes a virtuous witness with cultivation techniques that go beyond organic and exploit the natural characteristics of legumes, with agricultural rotations that allow the abandonment of fertilizations and a selection where possible of crops that have less water needs.
The ideal basis of the company's sustainability lies in the choice of its core business: the so-called meat of the poor it is recognized as a sustainable source of proteins and micronutrinents vital for humans, so much so that it is encouraged and supported by the International Agencies in terms of nutrition.
Floridda proposes the consumption of legumes in a modern way, adapting it to the rhythms of contemporary life. It brings to the table an uncompromising high quality product, with high nutritional principles, in a form that allows it to best express all its characteristics and easy to consume.
The company logo also expresses the welcome of what nature spontaneously gives: the Florentine iris appeared among the chickpea crops and cypresses, present on the cultivated hills, symbol of the land of Tuscany.
The sustainability of actions in the agricultural field is naturally accompanied by a choice of packaging with environmentally friendly packaging.